European Brand Institute (EBI), a partner of the United Nations Industrial Development Organisation (UNIDO) signed an agreement with the World Business Angels Investment Forum (WBAF), an affiliated partner of the G20 Global Partnership of Financial Inclusion (GPFI), on 14 November 2019.

The aim is to support companies worldwide—particularly those in developing countries and countries with economies in transition, with the primary objective of maximizing companies’ value and sustainability through effective and efficient brand management and to promote the investment in brands. The signing ceremony was witnessed by high-level representatives of UNIDO and FEMOZA at the Fairmont Monte Carlo.

EBI will deliver a masterclass on ‘Smart Investment Strategies in Brands for Better Company Valuations’ at the World Congress 2020 of the World Business Angels Investment Forum, which will take place on 17–18 February 2020 at Swissotel The Bosphorus Istanbul.

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Gerhard Hrebicek, President of European Branding Institute, participated as a speaker at the UNIDO 18th General Conference on the “Young Entrepreneurs as Drivers of Innovation and Job Creation for Competitive and Resilient Economies” panel.

Inspired by the stories of young entrepreneurs, the event showcased how young entrepreneurs are contributing to the modernization of local industries and have gained access to new markets by applying their creativity and skills to realize opportunities in a broad scope of areas including agripreneurship, industrial design and branding.

Gerhard Hrebicek shared valuable insights as president of the European Brand Institute with more than 20 years of experience in supporting companies to maximize the value and sustainability through effective and efficient branding.

"Young entrepreneurs should think about their brand and invest in it as brands last forever!"  he stated.