PROGRAM BRAND GLOBAL SUMMIT 2024
Brands for Life
October 22, 2024
Location: UNIDO Headquarters - Vienna International Centre
Format: Hybrid and in person
Language: English
| 9.30 - 10.30 | Security Check - in / Registration |
| Boardroom CR3 - C Building 7th floor | |
| 10.30 - 10.45 | WELCOME & OPENING BGS 2024 |
| Moderation: Jacqueline Knollmayr | |
| Gerhard Hrebicek, President European Brand Institute | |
| Ciyong Zou, Deputy Director General and Managing Director, UNIDO |
| 10.45 - 11.20 | BRANDS FOR LIFE - Challenges & Opportunities for B2C & B2B Brands |
| Best Practice Examples | |
| Moderation: Gerhard Hrebicek, President European Brand Institute | |
| Stefan Krenn, Member of the Board of Novomatic AG | |
| Why we focus on Innovation and Sustainability | |
| Jörg Spreitzer, CEO Great Place to work | |
| Insights on how the work place contributes to Brands for Life | |
| Astrid Rompolt, Head of Public Relations and Communications Wiener Wasser | |
| "Wiener Wasser 2050 - Strategy for the future" | |
| 11.20 - 12.10 | BRANDS FOR LIFE - Challenges & Opportunities for Regional Brands |
| Case Studies | |
| Moderation: Farrukh Alimdjanov, Industrial Development Officer, UNIDO | |
| Vienna | |
| Alexander Biach, General Director SVS (social security for the self - employed) | |
| Health- conscious Strategies in Vienna contributing to be the most liveable city in the world | |
| Saudi Arabia | |
| H.E. Sulaiman Bin Abdullah Al-Humaidan, Commercial Attaché at KSA Embassy in Berlin | |
| Venezuela | |
| Franco Silva, Venezuela Country Programme Coordinatior, UNIDO | |
| Remote and rural areas revitalization via modernization & branding in the panela sector | |
| Indonesia | |
| Luhur Pradjarto, International Cooperation expert Ministry of Cooperatives and SMEs | |
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“MyNyale” Lombok’s Collective Brand: uniting MSMEs value chain ecosystem for more resilient regional economic growth |
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| China and Uzbekistan | |
| Farrukh Alimdjanov, Industrial Development Officer, UNIDO | |
| Best practice UNIDO Regional Brand Projects in Central and South-Eastern Asia |
| 12.10 - 13.00 | BRANDS FOR LIFE - Financial Inclusion & ESG |
| Moderation: Gerhard Hrebicek, President European Brand Institute | |
| Keynote: Brands for Financial Inclusion | |
| Baybars Altuntas, Chairman World Business Angel Investment Forum | |
| How Brands and the cooperation with EBI contribute to financial inclusion | |
|
Stephan Unger, Professor Department of Economics and Business, Saint Anselm College, Boston USA |
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| How can ESG contribute to Brand Value | |
| Herbert Kovar, Managing Partner Tax & Legal Deloitte Österreich | |
| Brands are cash generating units for sustainability | |
| Ayşegül Gökçe Baykal, Deputy Director Schoellerbank | |
| ESG related investment products enhance the bank's brand value | |
| Oliver Breiteneder, CEO BCB Business Consulting | |
| Sustainability and ESG needed for SMEs | |
| 13.00 - 14.00 | Lunch Break |
BRANDS FOR LIFE & Sustainability
| 14.00 - 14.45 | Women Leadership driving Brands for Life & Sustainability |
| Panel Discussion | |
| Moderation & Impulse: Gabriela Straka, Member of the Board, RespACT | |
| Barbara Bleier - Serentschy, Marketing & Communications Expert | |
| Daniela Gruber, Managing Director LP - Impact Personalmanagement | |
| Bibusa Wißemann, Managing Director Africa GreenTec | |
| Carmen Schuber, UNIDO Gender Expert | |
| 14.45 - 15.30 | AI & Technology driving Brands for Life & Sustainability |
| Moderation & Impulse: André Felker, Co - Founder & CEO of backbone.one | |
| Bernd Zimmermann, Go to Market Lead Microsoft Copilot, Microsoft | |
| Anna Büchel, Associate at LGP | |
| Anja Abicht, CEO tomorrow academy | |
| Julia Kniha, Belarus National Project Coordinator UNIDO | |
| 15.30 - 16.00 | Closing |
Program subject to change
October 22, 2024
|
VIENNA BRAND GALA - 20 Years Celebration! Cocktail Reception hosted by the Mayor and Governor of Vienna Dr. Michael Ludwig Location: Vienna City Hall - Festsaal 7.00 pm - 11.00 pm Invitation only! |
Program subject to change
