The event is also an excellent opportunity to showcase success stories and to share experiences about utilization of branding as an effective solution to support regions to improve the quality of their products, to achieve higher productivity, to diversify, to attract investments and tourists. These measures promote competitiveness, grant access to global markets and create additional economic value, new jobs and improve overall quality of life.

The “Branding for Competitive and Sustainable Growth” service provided in cooperation with European Brand Institute benefits from UNIDO’s extensive network, including foundations and companies, to harness the expertise, know-how and resources of the private sector to support development of successful brands representing locations of origin, higher value-added quality goods by manufacturers.