BRAND GLOBAL FORUM BOSTON
PROGRAM BRAND GLOBAL FORUM BOSTON
December 9th 2019, InterContinental Boston
5.00 pm WELCOME & OPENING REMARKS
5.15 pm BRAND VALUE IMPORVEMENT, EVALUATION,
CERTIFI-
CATION; BASED ON ISO 20671
Dr. Gerhard Hrebicek, President European Brand Institute
• Introduction of developments and trends background of brand value
• Latest international programs - e.g in cooperation with UNIDO
• Benefits and potentials for companies regions/cites, organizations & stakeholders
THE ADVANTAGES OF BRAND VALUE INVESTING
Dr. Stephan Unger, Director European Brand Institute USA
• Value enhancement through brand management - approaches, performance and company value increase, benchmark
analysis, selection process
• Brand certification process - survey, audit, training & consulting
• Solutions for financial investors, available financial vehicles, instruments, fund issuance
7.15 pm PRACTICAL QUESTIONS
Around the implementation, benefits and potentials for companies, regions/cities, organizations & stakeholders
INFORMATION & REGISTRATION:
office@europeanbrandinstitute.com
BRAND GLOBAL WORKSHOP MILAN
PROGRAM BRAND GLOBAL WORKSHOP MILAN
November 25th 2019, Centro congressi Unione
WORKSHOP OBJECTIVES
The main objective is to provide the necessary knowledge to start a process to improve the value of its brand based on the new ISO 20671:2019 international standard.
40-60% of a company's value derives from the value of its brand. Companies that invest in their brand can achieve higher margins and faster growth, with a strong brand it is easier to develop new business channels.
A strong brand allows you to diversify your business risk and expand your business coverage. Strong brands receive the interest of capital investors and media more easily and increase the trust of their stakeholders.
The workshop will also provide information for the evaluation of the brand and for the main roads for certification based on ISO 20671, both for companies and for regions/cities and other organizations.
CONTENTS
• Importance of brands for companies
• Brand-related developments and trends
• Creation of value and prosperity with brands
• Processes to improve brand value
• Evaluation of the brand according to ISO 20671:2019
• International programs for brand growth.
During the workshop the dialogue with the participants will be constant, in relation to specific requests and interests regarding the topics covered.
INFORMATION & REGISTRATION:
Aventa srl. +39.3923467714 ammistrazione@aventa.biz
Representative European Brand Institute in Italy