18. BRAND GLOBAL SUMMIT
Launched by the European Brand Institute in 2005 the event was held on October 21st, 2022 for the 18th time, jointly with UNIDO, gathering participants including top decision-makers from politics, business, science, international organizations and diplomacy, as well as representatives of regions from more than 50 countries, to share knowledge and experiences for accelerating sustainable development through branding of products and services.
PROGRAMME BRAND GLOBAL SUMMIT 2022
October 21st, 2022 Vienna International Centre
| BRAND GLOBAL SUMMIT 2022 (tentative programme) | ||||
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Location: UNIDO Headquarters Vienna International Centre Hybrid format LANGUAGE: English
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| 10.00-11.00 | Security Check-in / Registration | |||
| Moderation: Sonja Kato, communikato & coaching | ||||
| 11.00-11.30 | WELCOME & OPENING BRAND GLOBAL SUMMIT 2022 - In Brands we trust | |||
| Gerd Müller, Director General, UNIDO | ||||
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Gerhard Hrebicek, President, European Brand Institute |
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| Input - In Brands we trust - the economic contribution of Sustainable Brands | ||||
| Gerhard Hrebicek, President, European Brand Institute | ||||
| Fabio Russo, Chief SME Development and Job Creation UNIDO | ||||
| 11.30-12.45 | SUSTAINABLE BRANDS AT THE PULSE OF INNOVATION | |||
| Sustainability pays off | ||||
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Keynote: Fred Koblinger, CEO, IQONIC Brand Expert Network including Best Practice Example "Schärdinger" |
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Best Practice: „Brewing a better world“- Corporate Sustainability Management Austria (part of HEINEKEN Group) and the impact on the market Gabriela Maria Straka, Director Corporate Affairs & ESG Sustainability Brau Union Österreich AG, Member of the United Nations Global Compact Steering Committee Austria |
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Best Practice: Integration of sustainability into brand building Dawn Colossi, CMO of Software AG |
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Best Practice: UNIDO Project: "Firm-level demonstration of technologies and productivity enhancement for the pulp and paper industry" Shraddha Srikant, UNIDO |
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| 12.45-13.00 | BREAK | |||
| 13.00-13.55 | DIGITAL TRANSFORMATION & Brand Investment | |||
| Digitalization and Innovation need Brands | ||||
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Keynote: Edgar Baum, CEO AVASTA, Canada |
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Nohelia Sanchez, Representative EBI & WBAF Latin America – Argentina Sarvinoz Junaydova, UNIDO Project in Tajikistan (e-commerce and branding) Farshida Zafar, Director, Erasmus X & Erasmus Centre for Entrepreneurship |
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| 14.00-15.10 | BRANDS & FINANCING | |||
| Financing Brands & IP, Licensing, Tokenization, NFT Brand method, Brands as collateral for financing | ||||
| Keynote: Prof. Stephan Unger , Professor Dept. Finance and Economics Saint Anselm College, Boston, Research Partner EBI USA | ||||
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Impulse Statement : Trevor Lee, Senior Director, Investment Products Division, Securities and Futures Commission Policy considerations on digital asset investment products in Hong Kong |
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Vera Kocsis, Regional Sales Director Refinitiv an LSEG company Herbert Kovar, Partner Deloitte Tax Bettina Rieger, Managing Partner Oprem Group Lia Rosida, UN Joint Program “ASSIST” and UNIDO project “Driving capital towards SDGs and enhancing SMEs’ resilience, competitiveness and access to finance in Indonesia” |
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| 15.15-16.00 | Regional Brands and B4C projects | |||
| Moderation: Farrukh Alimdjanov, Industrial Development Officer, UNIDO project “Rural revitalization and economic diversification in Bama County through innovative upgrading and global branding of health industry value chains | ||||
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Bama video message from Bama government representative Nuria Ackermann, UNIDO PAMPAT project on GI and agri-tourism in Tunisia Araksiya Grigoryan, NPC UNIDO light industry upgrading project in Armenia eco-fashion initiative Alexander Biach, Deputy Director Vienna Chamber of Commerce and Industry |
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16.05-16.20 |
FUTURE OF/FOR BRANDS - In Brands we trust | |||
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Ciyong Zou, Managing Director, UNIDO |
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| Gerhard Hrebicek, President, European Brand Institute | ||||
| Errors in and changes to the content as well as programme modifications reserved. |
October 21st, 2022 Vienna City Hall
| VIENNA BRAND GALA | |
| under the patronage of the Mayor & Governor of Vienna Dr. Michael Ludwig | |
| 18.30 | REGISTRATION |
| 19.00 | WELCOME & OPENING REMARKS |
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Brands – from global to regional; Brands are tools for the economic development of cities, destinations and regions. Brands create jobs, strengthen the business location and increase prosperity |
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| Gerhard Hrebicek, President, European Brand Institute | |
| Representative City of Vienna (tbd) | |
| Gunther Beger, Managing Director UNIDO | |
| H.E. Laura Faxas, Ambassador of the Dominican Republic to Austria representing GRULAC | |
| 19.30-22.00 | DINNER RECEPTION/ Musical Entertainment |
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