20. Brand Global Summit - Brands for Life: October 22, 2024
The European Brand Institute (EBI), in collaboration with UNIDO, hosted the 20th Brand Global Summit at the Vienna International Centre on October 22, 2024, under the theme "Brands for Life." The summit highlighted how brands serve as both economic drivers and contributors to society through sustainability, innovation, and long-term relationships with consumers.
Experts from various sectors discussed how brand management can boost economic performance and resilience, especially in a digitally transforming world. The summit also emphasized the growing importance of Financial Inclusion and ESG (Environmental, Social, and Governance) principles, particularly for SMEs. By integrating ESG into their strategies, brands enhance trust, attract socially-conscious investors, and open new market opportunities.
Gallery Brand Global Summit
Gallery Vienna Brand Gala
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20. Brand Global Summit - Brands For Life: October 22, 2024
20. BRAND GLOBAL SUMMIT - VIENNA BRAND GALA
BRANDS FOR LIVE
Celebrate with us, the European Brand Institute, in cooperation with UNIDO our 20th Brand Global Summit, on October 22nd, 2024 at 10:30 am at the Vienna International Centre for a transformative experience. Join this significant milestone in our journey towards a sustainable future through Brands For Life. Experience, Vienna, the most liveable city, known for its quality of life, cultural richness and green spaces. Explore its efficient public transportation system and social welfare policies. Our conference explores sustainable brands that prioritize sustainability, loyalty, functionality and longevity. Discover how these brands are shaping people's lives and making a positive contribution to society and the planet. Be part of the movement for an unforgettable experience where innovation meets sustainability and success knows no boundaries at the 20th Brand Global Summit in Vienna.
In the evening, the Vienna Brand Gala will take place at the Vienna City Hall.
Invitation only !
Speakers amongst others:
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brandannual 2024
The brandannual magazine has been issued for the 11th year. The magazine covers brand-relevant topics in the area of innovations, sustainability, brand management, financing, current studies, people and industry trends.
This year under the motto "BRANDS FOR LIFE" covering regional & sustainable brands, the "Brands for Competitiveness and Sustainable Growth" service, innovation, alternative financing as well as several high-ranked companies, programs, projects, nations and initiatives.
19. Brand Global Summit - Brands For Impact: October 18, 2023
19. BRAND GLOBAL SUMMIT - VIENNA BRAND GALA
BRANDS FOR IMPACT
The Brand Global Summit in cooperation with our partner UNIDO gathers for the 19th time participants and partners from Austria and around the world, took place on October 18th 2023, 10.30 am at the Vienna International Centre.
Brands for Impact refers to companies and organizations that give priority to social, environmental and ethical issues in their business and marketing strategy. These brands are aimed at creating positive impacts on society and the planet and making profits. By combining their values with those of consumers and stakeholders, brands can strengthen their relationship with their audiences and differentiate themselves in an overcrowded market. In summary, brands are driving the new wave of conscious capitalism, in which companies are expected to not only maximize profits, but also contribute to a better world.
GALLERY BRAND GLOBAL SUMMIT 2023
(c) Katharina Schiffl
GALLERY VIENNA BRAND GALA 2023
c) Joanna Piestrzynska
18. BRAND GLOBAL SUMMIT - In Brands We Trust
A brand is a name, term, design, symbol or any other feature that gives a product, service or concept an identity and distinguishes it from others on the market. Branding is the art of becoming knowable, likable and trustable.
The European Brand Institute (EBI) and the United Nations Industrial Development Organization (UNIDO) have held the 18th Brand Global Summit at the Vienna International Centre and online. The Summit explored the topic of " IN BRANDS WE TRUST", highlighting success stories and experience of branding as an effective solution to support enterprises and regions, to achieve higher productivity, to diversity and to attract investments.
GALLERY BRAND GLOBAL SUMMIT 2022
GALLERY VIENNA BRAND GALA 2022
SUSTAINABLE BRAND TALK am 26.04.2022
Am 26. April 2022 lädt das European Brand Institute anlässlich des Welttags des geistigen Eigentums zum Sustainable Brand Talk unter dem Motto „Innovating for a Better Future“ von 14.00 – 16.00 Uhr (MET) ins APA Pressezentrum.
Jedes Jahr am 26. April weist uns der World IP Day (#WorldIPDay) auf die Bedeutung des geistigen Eigentums hin, sowie die Rolle der Marken und IP-Rechte als wichtigste Vermögenswerte der Zukunft bei der Förderung von Innovationen und Kreativität, besonders bei Young Leaders!
Dem diesjährigen Motto “Innovating for a Better Future“ folgend, gehen u.a. Gerd Müller, Director General UNIDO, Gerhard Hrebicek, President European Brand Institute, Valerie Höllinger, CEO Austrian Standards Institute, Standortanwalt Alexander Biach, Herbert Kovar, Managing Partner Deloitte Tax, Julia Andras, Managing Partner Lansky, Ganzger, Göth, Frankl &Partner und Bernardo Calzadilla-Sarmiento, Managing Director UNIDO unter der Leitung von Moderatorin Sonja Kato der Frage nach, wie Marken und IP Rechte Innovation und Wirtschaftswachstum beflügeln, als Sicherheit für alternative Finanzierungformen genutzt werden können und warum Tokenisierung künftig den Kapitalmarkt prägen wird.
European Brand Institute at the 19th UNIDO General Conference!
Gerhard Hrebicek, President of European Branding Institute, participated as a speaker at the UNIDO 19th General Conference on the side event "UNIDO’s contribution to the International Year of Creative Economy for Sustainable Development 2021” discussing Industrial design and branding for competitiveness and sustainable growth.
WATCH THE LIVE STREAM VIDEO!
17. BRAND GLOBAL SUMMIT - Brands for Change
A brand is a name, term, design, symbol or any other feature that gives a product, service or concept an identity and distinguishes it from others on the market.
The European Brand Institute (EBI) and the United Nations Industrial Development Organization (UNIDO) have held the 17th Brand Global Summit at the Vienna International Centre and online. The Summit explored the topic of “Brands for Change”, highlighting brands’ role as major game-changers in the context of post-pandemic economic development, as well as their largely untapped potential for boosting recovery while unleashing creativity and innovation.
GALLERY BRAND GLOBAL SUMMIT 2021
GALLERY VIENNA BRAND GALA 2021
(c) Katharina Schiffl
UNIDO and European Brand Institute sign a Memorandum of Understanding on cooperation
VIENNA, 1 October 2020 - The Director General LI Yong had a bilateral discussion with Gerhard Hrebicek, President of the European Brand Institute (EBI), to discuss next steps in the cooperation between UNIDO and EBI in support of branding for sustainability. In an economy that is increasingly digitalised and slowly recovers from COVID-19, brands can play an important role for an accelerated economic recovery across the globe. Expanding UNIDO’s and EBI’s branding activities globally could therefore contribute to swift economic recovery and achieve sustainable growth. On this occasion, the signed Memorandum of Understanding has been exchanged, which has been delayed due to COVID-19.
BRAND GLOBAL SUMMIT 2020 – BRANDS FOR SUSTAINABILITY
The European Brand Institute and UNIDO jointly held the 16th BRAND GLOBAL SUMMIT under the motto "BRANDS FOR SUSTAINABILITY" from September 30th to October 1st, 2020. Leading decision-makers from business, science, international organizations, politics and diplomacy from all over the globe participated in the BRAND GLOBAL SUMMIT at the Vienna International Centre.
VIENNA BRAND GALA
Watch the Brand Global Summit here:
BRAND GLOBAL SUMMIT
"Best of" BRAND GLOBAL SUMMIT 2020
VIENNA, 16 March 2020 – Today, the Director General of the United Nations Industrial Development Organization (UNIDO), LI Yong, and the President of the European Brand Institute, Gerhard Hrebicek signed a Memorandum of Understanding on cooperation thereby establishing a framework for further expanding the existing partnership in the framework of 2030 Agenda for Sustainable Development.
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